Toot is a optical startup I co-founded with 3 teammates. Our goal was to help people running out of time or living far from optical shops with their glasses hunt.
The concept was to have an itinerant truck working as a nomad shop with an optician but also an ophtalmologist on board to solve a second issue that is delay to see on them.
I created the whole branding and design system of the product.
Logo, colors, fonts, social networks visuals, booklets.
I also did UX researchs to display our features on the website and then designer the interface.